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Our Standards

Our products yield the most gentle, yet effective, results because they are comprised of natural and organic raw materials that reduce the exposure to pesticides, unnecessary chemicals, and synthetic fertilizers. These toxins not only strip the hair of essential nutrients, but irritate the skin and contaminate our body, causing unpleasant and painful reactions.

Conventional haircare products begin with a base of cheap fillers such as water or glycols that can be dangerous and mixed with other toxic chemicals. But our chemists start with an organic base of certified organic oils and natural extracts to deliver highly effective, and safe results. Simply check the back of our bottle.

As the manufacturer, we can guarantee our ingredients come from who closely control all handling of our raw materials. These suppliers exceed regulatory standards and allow us to manufacture products with the finest and safest ingredients.

And certified through the People of Ethical Treatment of Animals (PETA), we proudly boast a cruelty-free commitment to manufacture products without harming any animals. Read more about our mission here.

Our ingredient standard is simple:

  • 100% vegan
  • Cruelty-free
  • Synthetic-free
  • Sulfate-free
  • Gluten-free
  • Paraben-free
  • Formaldehyde-free and formaldehyde donor-free
  • No Cocamide MEA & DEA
  • No triclosans
  • No propylene glycol
  • No carcinogens
  • No phthalates
  • No toxic materials nor heavy metals
  • No pesticides, fungicides nor herbicide