WHY DOES HAIRCOLOR FADE?
UV rays increase free radical concentrations in the cuticle and break down color molecules, making haircolor fade.
Further, heat styling removes moisture and hydration from the hair, causing breakage. This will not only make haircolor look dull
and drab, but damaged hair will not retain haircolor the way healthy hair would.
Even more, dirt, oil, and dead skin cells can buildup on your scalp, while sulfates, mineral oils, silicones, and waxes from products
buildup on your hair. These and hard-water minerals, like iron, calcium, and copper stick around and can shift or fade your haircolor.
WHAT SETS OUR PRODUCTS APART?
Our products are free of sulfates, plastics, and any other synthetic ingredients that strip the hair. This promotes complete nourishment and supreme condition â€“ key factors in maintaining the intensity of haircolor.
Our formulas contain a potent amount of proteins and amino acids that feed your hair the nutrients it needs to lock in haircolor, so it does not fade.
OUR INNOVATIVE INGREDIENTS
Our organic and all-natural ingredients ensure the longevity of color-treated hair, while protecting it from external damage, in order to achieve maximum color vitality.
Sunflower Seed Oil. This oil's powerhouse component, Heliogenolâ„˘, is a concentrated glycolic extract of sunflower seeds that is titrated in polyphenols, making it possible for all of our products to protect and repair damage caused by free radicals of any nature and origin.
Vitamin E. This super antioxidant has natural compounds that neutralize the harmful effects of free radicals, protecting the hair from environmental damage and shielding color from fading.
Avocado Oil. This natural oil prevents UV damage by preventing the breakdown of the different dye molecules, extending the life of haircolor. Further, with its slight polarity, it is able to penetrate deep into the cortex of each strand, hydrating the hair from the inside out.
Grape Seed Oil. Its high Linoleic Acid and Vitamin E content possesses strong activity against free radicals, prolonging the longevity of color-treated hair.
WHY SHOULD YOU CLARIFY?
The cleaner and more free of build-up your hair is, the better.
Think of your hair as a canvas you are about to start painting. That's why clarifying is what hairstylists call â€śprepping the canvasâ€¦," it always creates better results.
Our Clarifying Shampoo and Treatment use a gentle, plant-dervied technology that chelates the hair without over-stripping it or deeply disturbing the hair's natural pH. Aloe Vera helps rejuvenate each strand and stimulates the production of moisturizing lipids, nourishing each strand during the clarification process, leaving it clean, healthy and shiny.
Click here for more information on our products that help clarify hair.