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From the roots of the earth to the roots of your hair, our products contain the finest natural ingredients stemming from countless hours of lab research and formulation.
WE START
FRESH
Our products begin with a pure, natural base of certified organic ingredients that feed the hair with the nutrients it needs to restore moisture loss, protect the cuticle from damage, keep pores clean, and nourish the scalp.

These fruit and vegetable oils and butters are sourced from ecosystems like the Amazon Rainforest and Brazilian biomes. They are grown in land that doesn't use synthetic fertilizers and pesticides and are never genetically-engineered or genetically-modified (GMOs).
WE WATCH CLOSELY
In maintaining strong quality management systems, our raw ingredient harvesting preserves and promotes the future growth of the environment in which these raw materials are cultivated.

And by collaborating with world-leading green suppliers we can ensure full transparency, traceability and quality of our ingredients. This promises purity while supporting economic sustainability.
Our ingredients like Cupuaçu are fruit juice favorites to the surrounding communities of the Amazon.
WE START FRESH
Our products begin with a pure, natural base of certified organic ingredients that feed the hair with the nutrients it needs to restore moisture loss, protect the cuticle from damage, keep pores clean, and nourish the scalp.

These fruit and vegetable oils and butters are sourced from ecosystems like the Amazon Rainforest and Brazilian biomes. They are grown in land that doesn't use synthetic fertilizers and pesticides and are never genetically-engineered or genetically-modified (GMOs).
WE WATCH CLOSELY
In maintaining strong quality management systems, our raw ingredient harvesting preserves and promotes the future growth of the environment in which these raw materials are cultivated.

And by collaborating with world-leading green suppliers we can ensure full transparency, traceability and quality of our ingredients. This promises purity while supporting economic sustainability.
Our ingredients like Cupuaçu are fruit juice favtorites to the surrounding communities of the Amazon.
The organic fruit is hand picked by a local group of farmers; the "ApraFamanta".
The previously discarded seeds from the Cupuaçu fruit are now recycled by Rainforest Specialties to extract essential oils so none of the fruit goes to waste. Over 150 tons of seeds have been recycled in this process. Click to learn more.
WE CARE
We continuously dedicate countless hours of lab research to formulate safer products that are free of petroleum-derived materials and harmful toxins that not only contaminate the body, but are linked to serious health issues. This consciousness ensures that we provide hair with the nutrients it needs and none of the chemicals it doesn't.
WE PUSH BOUNDARIES
Innovative technology is at the heart our chemistry. As pioneers in our industry, we continually ideate products that use the finest ingredients paired with the latest in haircare technology to offer unparralled formuations. We are the first hair care company in the world to use a 100% vegetable base called Zemea® Propandiol. This corn-derived compound is 100% natural and is the petroleum-free glycol alternative.
WE PUSH BOUNDARIES
Innovative technology is at the heart our chemistry. As pioneers in our industry, we continually ideate products that use the finest ingredients paired with the latest in haircare technology to offer unparalleled formulations. We are the first hair care company in the world to use a 100% vegetable base called Zemea® Propandiol. This corn-derived compound is 100% natural and is the petroleum-free glycol alternative.